To improve your guests’ booking experience and ensure they book with you again, it is important to stay up to date with the latest technology. Credit card processing is one such technology and is frequently ignored, overlooked, or undervalued. Yet, how you manage credit cards can have a direct impact on your business if you are not incorporating the latest bells and whistles.
Customers today have more access to technology and depend on their mobile devices like never before. Guests are looking for seamless interactions and quick and painless check-out processes in their lodging experiences. So, you should offer them multiple forms of payment, including mobile check-out, to enhance their transaction experience and likelihood to book with you again.
Cater to your guests by offering multiple payment methods. With payment choices now including the likes of Apple Pay, Google Pay, and eWallet, there are other options to consider besides traditional credit cards. With these various payment options, properties can also reduce the risk of chargebacks and fraud.
With a mobile-centric population, people use their mobile devices to shop, browse, and complete all kinds of transactions. Lodging purchases are no different and customers expect to be able to complete their entire booking on their mobile device. To ensure your website and booking engine are mobile-friendly and offer this feature, discover how rezStream’s TCMS websites and cloud software can help to improve your online bookings.
Appeal to your guests’ expectation of electronic transaction receipts and make an environmentally friendly option available by offering paperless receipts. Include in your booking confirmation email an itemized receipt and payment confirmation. Guests will appreciate the information and the easy accessibility of an emailed receipt.
Improve your efficiency and financial gains by integrating your payment processing with your Cloud PMS system. Also, use integration technology that gives you maximum security. At rezStream we accomplish both with fully integrated credit card processing combined with point-to-point encryption that utilizes tokenization rather than storing actual credit card data in the software.
A PMS should also assist in removing the complexity of accepting payments by automating manual processes including reconciling and batching transactions at the end of the day. With rezStream Cloud’s integrated processing system, you simply swipe or key in the credit card information (stored as a token), process the transaction, and you’re done.
rezStream has partnered with Shift4 to provide integrated credit card processing through our cloud reservation software. Shift4 offers independent payment gateway services that can be processor neutral, or gateway and processing services in a combined solution. Meaning, you can utilize any processor/merchant account of your choice.
Another important component of your PMS is to ensure it adheres to Payment Card Industry Data Security Standard (PCI DSS). This globally adopted standard is required for all those who process, store, or transmit cardholder data to reduce the risk of consumers having their information stolen or compromised. Because Shift4 is fully PCI compliant and no credit card information is stored in our PMS, rezStream Cloud does not assume PCI risks on behalf of its clients.
Making sure you comply with all these requirements can feel overwhelming. rezStream takes the burden off your plate by working closely with a payment technology company like Shift4. We make better lodging simplified by taking the pressure off you and your staff to ensure compliance.
To learn more about how rezStream’s cloud reservation software can help you improve your credit card processing, be sure to schedule a FREE DEMO and learn how the revenue-driving components of our modern software can help your business!
Published: September 25, 2019