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The End-User License Agreement, or License Agreement, is text that all players must accept when they install the game or a new patch. It governs your license to use the World of Warcraft software. This is different from the "Terms of Use Agreement" which applies while you are playing World of Warcraft.
The EULA is also complemented by a Code of Conduct that applies across all of Blizzard's titles and promulgated through its Battle.Net support site as article ID 42673.
World of Warcraft End User License Agreement from the legal section of the (US) official site.
World of Warcraft End User License Agreement from the legal section of the (Europe) official site.
Blizzard's In-Game Code of Conduct from the (US) official site.
